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Showfa: New taxi hailing app launched in Kenya

A commission free taxi-hailing app dubbed Showfa was on Monday launched by Trade and Industries Cabinet Secretary Moses Kuria in Nairobi.

The app allows cab drivers and motorbikes to pay daily or monthly subscription fee unlike other platforms where they are charged a commission per trip.

Showfa Business Development Director Dhruv Rajah said they have captured the interests of the drivers in their unique operation. “We have done market research and what the riders and drivers tell us is that they pay too much and exorbitant fees in commissions to foreign companies. We want to change that, we want a platform where they can save more,” Rajah said and assured that the platform would be safer and cheaper for customers. “When you have a happy driver or a rider, the customers flow in because they are assured of better services.”

Showfa will also launch ambulance services where customers can order rescue services through the application. “We are working through some emergency services which we will announce very soon. We will have an application on the App where at the click of a button you can call an ambulance, and it will trigger the closest ambulance in your location,” said Rajah

Trade CS Moses Kuria said the government would support Showfa operations in the country since it puts the interests of the drivers and riders ahead. He said the potential of the fintech and technology industry in this country is enormous and Kenya has the advantage seeing as it is in the leadership position in these two fields. “I applaud Showfa for this initiative & I am impressed by the savings culture they have initiated as part of their benefits plan, because it will ensure the cab drivers get a monthly salary at the end of the month. In the spirit of supporting this cab service, I took a ride from the launch site to my next meeting.” said the CS.

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