Kenya’s radio landscape is about to experience a significant transformation as Radio Africa Group celebrates its 25th anniversary with a groundbreaking live broadcast event.
Titled “The Takeover,” this initiative will have presenters from the Group’s four leading stations—Kiss 100, Classic 105, HOMEBoyz Radio, and Radio Jambo—swap shows for an entire day on Friday, April 3, 2026.
Listeners can participate in The Takeover and view the leaderboard by signing up through this link: https://songaplay.com/takeover.
For 24 hours, familiar voices will switch stations, hosting shows they’ve never done before and reaching audiences who may be hearing them for the first time. The Group promises “a single, unmissable day of radio unlike anything” in its 25-year history.
This initiative celebrates a key milestone for one of Kenya’s most influential broadcasters while highlighting the diverse talent across its brands. Rather than a mere publicity stunt, the Group emphasizes this takeover as a thoughtful creative choice that reflects the evolution of Kenyan radio and the interconnectedness of its audiences.
In the lead-up to the event, listeners engage through on-air teasers and social media activities from March 30 to April 2. Polls and conversations on Instagram, TikTok, and X have turned the campaign into an interactive experience, as audiences speculate about presenter placements ahead of the big reveal.
On Takeover Day, the guessing ends. The full presenter swap will go live across all four stations, with each host stepping into new territory for the entire broadcast cycle.
Additionally, to commemorate the 25-year milestone, the Group will surprise 25 listeners with mystery prizes, the details of which will only be disclosed on air during the takeover. Tuning in becomes essential for those hoping to win.
This campaign unites a combined audience of over 42.5 million listeners, blending the distinct identities of the four stations into a shared experience. For radio audiences accustomed to routine, Friday’s takeover offers a rare moment of unpredictability. For Radio Africa Group, it boldly celebrates its legacy while reminding listeners of radio’s enduring capacity to surprise.
