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LoyLogic and Equity Bank partner to revamp American Express

American Express Cards

Loylogic, a leading global innovator in loyalty and points commerce experiences, has partnered with Equity Bank Kenya to revamp their Membership Rewards experience for American Express Green and Gold cardholders. 

Utilising Loylogic’s award-winning e-commerce platform, Pointshub, Equity Bank American Express Card holders can now redeem their Membership Reward points through a recently relaunched portal with access to a wider  variety of premium gifts, electronics, merchandise, and travel opportunities. Members can also choose to donate points to charities around the world.

Through Pointshub, Equity Bank’s American Express members have the choice to pay with points, or with its patented points-plus-cash payment feature, providing members with greater flexibility and choice when collecting and redeeming points. 

Gabi Kool, Chief Commercial Officer at Loylogic, commented: “We are proud to enter the African continent with our award-winning solutions and the region’s impressive growth in the payments and e-commerce sectors makes this one of the world’s most exciting areas to focus on. Through our Pointshub partnership with Equity Bank Kenya, we aim to delight and engage loyal American Express cardholders with a tempting choice of rewards, and create an outstanding experience that keeps customers coming back.” 

Mr. Gerald WaruiManaging Director Equity Bank Kenya, commented: “Our customers now enjoy an elevated experience and exclusive rewards for using their American Express Cards in Kenya and anywhere else in the world. Through support from LoyLogic, they can now redeem their points through the newly revamped Membership Rewards website in a seamless process that is secure, efficient and most of all enjoyable.”

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