Safaricom has received global recognition after its Ziidi Money Market Fund platform won a major innovation award during the 2026 Mobile World Congress held in Barcelona.
The digital investment platform was honoured with the Best Fintech and Digital Commerce Innovation Award at the prestigious Global Mobile Awards. The award celebrates solutions that are transforming digital financial services and commerce through technology. Ziidi emerged as the winner from a competitive list of five global nominees.
The Ziidi platform was recognised for using mobile technology to expand access to investment opportunities. Through the platform, users can easily move from saving money to investing within the widely used M-PESA ecosystem. The system is designed to simplify financial investments and make them accessible to a wider population.
Speaking after the announcement, Safaricom Chief Corporate and External Affairs Officer Stephen Chege said the recognition reflects the company’s continued shift from basic mobile money services to building a comprehensive digital financial ecosystem. According to him, the platform helps more Kenyans participate in capital markets conveniently and securely through their mobile devices.
The Global Mobile Awards, commonly known as GLOMO, are presented annually during Mobile World Congress and are widely regarded as some of the highest honours in the global mobile industry. They recognise outstanding innovations and technologies shaping the future of digital connectivity.
Safaricom has previously received multiple GLOMO awards, including recognition for the M-PESA Super App and the BLAZE DigiTruck programme in 2022. Earlier initiatives such as DigiFarm have also been honoured for expanding digital access and services.
The Ziidi investment platform works by integrating financial services into everyday mobile transactions, helping reduce traditional barriers that have historically limited access to investment opportunities. Technology partner Huawei supported the development of the platform by providing advanced digital infrastructure, enabling real-time processing, stronger security and the rapid rollout of new financial products.
