Nairobi, Kenya – April 30, 2025 — The Pageant of Heritage Kenya has announced the appointment of Cynthia Kimathi as the new National Director, heralding a new chapter in the celebration and preservation of Kenya’s rich cultural heritage.
A passionate advocate for youth empowerment, cultural pride, and purpose-driven leadership, Cynthia Kimathi brings over 12 years of experience in mentorship, community engagement, and business strategy. Her career has been marked by her dedication to creating platforms where young Kenyans can rise, lead, and celebrate the nation’s diverse traditions. Notably, Cynthia represented Kenya globally as Mrs. Heritage International 2024, blending modern leadership qualities with a deep reverence for Kenya’s cultural roots.
Speaking about her new role, Cynthia expressed her heartfelt commitment: “This moment is deeply personal. It’s not just a role, it’s a calling. I carry the dreams of young people who believe they are more than enough, and of communities whose heritage deserves to be seen, heard, and honored. As National Director, I hope to make this platform a mirror where our youth can see their brilliance, and a bridge connecting tradition to the future. Together, we will rise, not just beautifully, but boldly.”
Her vision for the pageant centers on three key pillars: empowerment, representation, and legacy. Under her leadership, the organization plans to expand mentorship programs, forge stronger partnerships with cultural institutions, and empower grassroots initiatives at the county level that promote heritage, sustainability, and youth leadership.
Samuel Mwaura, Managing Director of Pageant of Heritage Kenya, praised her appointment: “Cynthia’s leadership signifies a promising future for the Pageant of Heritage Kenya. She brings a visionary outlook, a passion for empowerment, and a proven dedication to celebrating Kenya’s cultural diversity. We are excited to see her steer the organization into a vibrant future, carrying forward the true spirit of heritage.”
Cynthia Kimathi’s appointment is expected to ignite a transformative era for Pageant of Heritage Kenya, blending tradition with innovation and shining a global spotlight on Kenya’s unique cultural legacy.
About Pageant of Heritage Kenya
Pageant of Heritage Kenya is a cultural platform dedicated to celebrating Kenya’s diverse traditions, history, and identity through the lens of pageantry. The organization aims to empower young leaders, foster cultural pride, and champion initiatives that preserve Kenya’s heritage for generations to come. Through events, mentorship, and advocacy, it seeks to connect Kenya’s past, present, and future.
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